His name is José Luis Prada Méndez, but always ask for Prada. He's been called crazy many times, as many times as they’ve said his dreams wouldn't come true. Later they changed their word choice to 'prophet'. Prada´s phylosophy is clear: To respect nature without chemical products or fertilizers so that each harvest is different, marks the character of the climatic year, and endures once the wine is uncorked. In the vineyards surrounding the antique restored Palace of Canedo and in others located nearby but at a higher altitude to make better use of the daytime and to avoid excess humidity, they cultivate the varieties that have put the El Bierzo wines on the map: red Mencía and white Godello.